If you’re thinking about selling your home and want to know more. As your neighborhood expert there are many factors to consider when readying your house to sell.
You may be asking what is my house worth in today’s market? How do I find this out? My neighbor just sold their’s for $x amount of dollars can I get the same or more? When is the best time to sell if getting top dollar is my goal? How do I make my house stand out from the others and what will all this cost me?
Selling is timing & pricing, strategy & marketing and above all knowledge of the process!
Timing & Price:
To start, getting an accurate analysis of your home based off an CMA (comparative market analysis) along with appraised value will tell us the best time and price point to list.
Homeowner tends to see their home through rose colored glasses, it’s my job to give an accurate assessment based solely off of market key points. Sellers can have strong feelings when it comes to their home and while I understand that for you this home has many special memories and you may believe it’s worth more. A good market analysis is truly neutral and will help to ensure that you get it sold and at the right price point. There’s nothing worse than an over-priced house that chases the market down, you lose your position of strength.
Strategy & Marketing:
Once your house is accurately priced, our next step will be to get it ready for the market. Staging is critical, whether it’s using your own furnishings or bringing in a staging company. People for the most part lack imagination so if getting top dollar is important, then staging is a must.
Marketing is crucial as well, from using a professional photographer & videographer, to the creation of the brochures, hosting open houses and the use of SEO in reaching out to buyers through social media and other Real Estate platforms, it ensures your property is getting in front of every potential interested buyer.
Knowledge of the Process:
Now that you’re on the market, the real work begins. Being a certified negotiations expert the most important part starts once we receive an offer or offers. You are trusting me to negotiate the best offer that keeps you protected, getting you top dollar and gets you to the closing table with the least amount of drama. In order for this to happen, strong communication is a must! From talking with the buyer’s lender and agent to title & escrow, staying in front of them to move the process along or address any issues that arise immediately so it won’t delay closing. I’ll keep you informed of all interactions and deadlines and provide counsel as needed. I stand with you start to finish
& Columbia City
& Capitol Hill
“We were so lucky to find Laura! She has a deep knowledge of the neighborhoods in Seattle and worked closely with us to find properties that matched our vision. We changed strategies a couple of times after we realized that what we said we wanted wasn’t actually what we wanted, having seen properties that matched those qualifications perfectly. Laura was super flexible and patient with us through this process and we ended up finding a property only after a few weeks of working together. We also appreciated Laura’s empathy with us as first-time homebuyers and all of the anxiety and second-guessing that comes with the process. We’d highly recommend working with Laura!”